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The twelfth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. The editorial team at pearson has worked closely with educators around the world to include content which is especially relevant to students outside the united states. Kotler 1999 defined consumer preference as an assessment of someone that consume a product with a choice like or dislike. Kotler on marketing summary by philip kotler overdrive. Boxed features this edition also has three box series. Marketing managing profitable customer relationships. An introduction th edition by gary armstrong, philip kotler paperback, 672 pages, published 2016.
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